In the competitive landscape of the hospitality industry, 81% of travelers begin their journey with an online search, often relying on keywords to find the perfect accommodation (WordStream).
With online bookings now accounting for more than 57% of all hotel reservations, optimizing your hotel's online presence has never been more critical (WordStream).
This article delves into the top hotel keywords that can elevate your SEO and marketing strategies, ensuring your hotel stands out in a crowded digital space.
By targeting the right keywords, you can drive more traffic, increase bookings, and ultimately achieve greater success in the hotel industry.
What Are Hotel Keywords?
Hotel keywords are specific terms and phrases that potential guests use when searching for accommodation online.
These keywords are important in driving targeted traffic to your hotel’s website, boosting bookings, and improving your online visibility.
Understanding and using the right keywords can significantly impact your hotel's success in both organic search rankings and paid advertising campaigns.
Top 50 Hotel Keywords List
Here is a list of the top 50 hotel-related keywords commonly used in the USA. These keywords are essential for improving SEO and targeting potential guests through various digital marketing strategies.
General Hotel Keywords
Hotel deals
Hotel discounts
Last-minute hotel deals
Cheap hotels
Best hotels
Hotel reservations
Luxury hotels
5-star hotels
Budget hotels
Pet-friendly hotels
Location-Based Keywords
Hotels in New York
Hotels in Los Angeles
Hotels in Miami
Hotels in Las Vegas
Hotels in Orlando
Hotels in San Francisco
Hotels in Chicago
Hotels in Washington DC
Hotels near Disneyland
Hotels near Times Square
Specific Amenities Keywords
Hotels with pools
Hotels with free breakfast
Hotels with parking
Hotels with airport shuttle
Hotels with ocean view
Hotels with jacuzzi
Hotels with spa services
Hotels with suites
Hotels with kitchens
Hotels with free Wi-Fi
Type of Stay Keywords
Extended stay hotels
Boutique hotels
Family-friendly hotels
Romantic hotels
Business hotels
All-inclusive hotels
Eco-friendly hotels
Adults-only hotels
Historic hotels
Resort hotels
Booking-Intent Keywords
Book hotel online
Best hotel rates
Compare hotel prices
Hotel room availability
Hotel package deals
Hotel reviews
Hotel loyalty programs
Hotels near me
Cheap hotel rooms tonight
Last-minute hotel booking
These keywords are highly relevant for hotel businesses in the USA, helping them target the right audience and improve their visibility online.
Use them strategically across your website content, PPC campaigns, and social media to attract more guests and increase bookings.
Location-Based Keywords
Location-based keywords like “hotels near me” or “hotels in [City]” are essential for attracting guests searching for accommodations in a specific area.
These keywords are particularly effective for capturing last-minute bookings and travelers already near your location.
Examples of Location-Based Keywords
“Beachfront hotels in Miami”
“Budget hotels near Times Square”
“Boutique hotels in Paris”
How to Optimize for Location-Based Searches
Include the city or neighborhood in your meta titles, descriptions, and throughout your content.
Create dedicated pages for different locations if your hotel chain operates in multiple cities.
High-Intent Booking Keywords
High-intent keywords indicate that a user is ready to book, making them incredibly valuable for your hotel’s conversion rate.
These keywords often include terms like “book now,” “best deals,” or “luxury.”
Examples of High-Intent Booking Keywords
“Best hotel deals in London”
“Luxury hotels in Dubai”
“Book 5-star hotels in New York”
Strategies for Using High-Intent Keywords
Optimize your booking pages with these keywords to ensure high visibility.
Use these keywords in PPC campaigns to target users ready to make a booking.
Brand-Related Keywords
Brand-related keywords help your hotel capture traffic from guests searching for specific brands. Even smaller hotels can benefit by focusing on niche, brand-specific keywords.
These keywords can also help in PPC campaigns, especially when bidding on competitor brand terms.
Examples of Brand-Related Keywords
“Hilton hotels in Los Angeles”
“Best Marriott deals”
“Affordable alternatives to Ritz-Carlton”
How to Compete with Bigger Brands
Target long-tail versions of these keywords, like “best alternatives to [Brand] in [City].”
Use these keywords in content that compares your services with larger brands.
Seasonal Keywords
Seasonal keywords reflect changes in guest behavior throughout the year. Targeting these keywords can help you capture traffic during peak seasons.
Examples include keywords related to summer vacations, holiday packages, and winter getaways.
Examples of Seasonal Keywords
“Summer hotel discounts in Hawaii”
“Christmas hotel packages in New York”
“Winter ski resorts near Denver”
Tips for Optimizing Seasonal Keywords
Plan content and promotions around these keywords well in advance of the season.
Use seasonal keywords in your blog posts, landing pages, and social media campaigns.
Competitor Keywords Analysis
Analyzing competitor keywords allows you to see what is working for other hotels in your area or category. This can give you insights into new opportunities and gaps in your current strategy.
How to Analyze Competitor Keywords
Use tools like SEMrush or Ahrefs to identify keywords your competitors rank for.
Look at their paid search ads to see which keywords they are bidding on.
Actionable Steps
Identify underutilized keywords that competitors are not targeting effectively.
Create content that directly addresses gaps in competitor offerings.
Long-Tail Keywords
Long-tail keywords are more specific and less competitive, making them easier to rank for. They often have lower search volumes but attract more qualified traffic.
These keywords are especially useful for smaller hotels or niche markets.
Examples of Long-Tail Keywords
“Pet-friendly hotels in downtown Chicago”
“Romantic hotels with hot tubs in San Francisco”
“Eco-friendly hotels with vegan options in Bali”
Optimizing for Long-Tail Keywords
Include long-tail keywords in your blog posts, FAQs, and customer testimonials.
Use these keywords to create targeted content that meets specific guest needs.
Optimizing for Voice Search
Voice search is growing rapidly, and it’s changing how people search for hotels. Keywords in voice search are often phrased as questions or natural language queries.
Examples of Voice Search Keywords
“Where is the best hotel near Central Park?”
“Find me a hotel with a pool in Miami”
“What’s the best budget hotel in Las Vegas?”
How to Optimize for Voice Search
Incorporate question-based keywords into your content.
Create an FAQ section on your website that answers common voice search queries.
Keyword Tools and Resources
To identify and optimize the best hotel keywords, using the right tools is important. These tools can help you find relevant keywords, analyze competition, and track performance.
Recommended Tools
Google Keyword Planner: For finding keyword ideas and search volumes.
SEMrush: For analyzing competitor keywords and tracking keyword rankings.
Ahrefs: For backlink analysis and keyword research.
Ubersuggest: For discovering long-tail keywords and content ideas.
How to Use These Tools
Start by generating a list of relevant keywords using these tools.
Analyze the performance of your keywords regularly and adjust your strategy accordingly.
Integrating Keywords Across Marketing Channels
Consistent use of keywords across all marketing channels ensures that your messaging is aligned and your hotel is easily discoverable.
Channels to Consider
Website Content: Use keywords in meta tags, headings, and throughout the content.
Social Media: Incorporate keywords into posts, hashtags, and profiles.
PPC Campaigns: Target high-intent and location-based keywords in your ads.
Email Marketing: Use keywords in subject lines and body text to improve open rates and click-throughs.
Example Strategy
If you’re targeting “luxury hotels in Paris,” ensure this keyword is present in your PPC campaigns, social media posts, and on relevant pages of your website.
Conclusion
By strategically using hotel keywords in your SEO and marketing efforts, you can attract more qualified traffic, increase bookings, and improve your hotel’s online visibility.
Focus on location-based, high-intent, and long-tail keywords, and remember to adapt your strategy as trends and guest behaviors evolve.
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