In today’s world of hustle and bustle, where people find comfort in the food, bakeries are the biggest support.
From the scent of freshly baked bread to discovering beautiful frostings on pastries, bakers have the ability to uplift our moods.
However, the competition has increased over the years. The taste is not the only factor that plays a vital role in the bakeshop’s success, but how you promote it does. But don’t worry!
In this article, we will discuss the sweetest techniques and enticing promotion methods and approaches to skyrocket your bakeshop’s popularity.
So, roll up your sleeves and discover bakery promotion ideas: Top 7 ways to promote bakery business.
What To Consider When Deciding Bakery Promotion Ideas?
Well, before you run a successful bakery, you need to make a detailed outline. This will give you an idea about what you need to focus on while deciding on bakery marketing ideas.
1. Target Audience
Who will your bakery serve? The audience, right? So, it needs to be on the top of the list. There are a few helpful ways through which you can learn about your audience.
Focus on who comes to your setup on a daily basis. Furthermore, whoever visits your Facebook and Instagram pages is also your audience.
You can check it through analytics. Besides you can also know them by looking at their visiting times and patterns.
For instance, if more customers visit your business on the weekends, that means people take your bakery as their go-to for a cup of coffee and a cupcake.
2. Audience’s Response
If you promote some of your bakery products online and the customers come to your business to try that specific product, then you know that your efforts are paying off.
Moreover, you also need to increase the production according to the demand.
3. Budget
We can understand that when it comes to a business, people think that they have to invest a huge amount. However, this is not true.
It depends on where exactly you want to invest. For example, if you want to sell your stuff online, you need to hire a good photographer and graphic designer.
4. Who Is Doing Your Marketing
Choosing the right partner to market your bakery is essential. It is a good idea to ask for everyone’s opinion, but if you don’t have enough time and experience, then it is better to let an expert do it for you.
If you have chosen the right company to make bakery marketing ideas, bakery item ideas, and bakery opening ideas, then success is guaranteed.
Top 7 Ways To Promote Bakery Business
There are many ways through which you can promote your bakeshop business. As planning ahead of time is important, we must make a marketing plan and draw out the budget to follow.
Let’s discuss some of the ways through which you can promote your bakery.
1. Free Goodies
This offer encourages people to make a big purchase. What you actually do is that you put an offer that if someone buys 12 pieces of a pastry, then they can have the 13th one for free.
This comes in handy for people who want to take a good amount of pastries for their birthday or for their colleagues.
2. Photo Contest
Make it popular on your social media that anyone who takes a selfie with any of your baked goods will have a chance to get featured on your online page.
Moreover, make it a contest, choose one of the best pictures, and hang it on the wall.
This way, more and more people will visit your bakery, and they will also bring along their friends to brag about their framed pictures.
3. Pay It Forward Rewards
One of the popular behaviors these days is when a customer pays for the person behind them.
Well, you can encourage this generous behavior by giving this person 10% off their entire order.
4. Festive Freebies
Festive giveaways are a big YES for people because most people are excited during these days. So, you can use it as an opportunity to make the most out of it.
You can prepare any special cookie or any other item and put a buy one get one free offer on it.
5. Yesterday’s Specials
Well, every bakery that wants to be known for selling only fresh goods doesn’t prefer selling old items, even if they are a day old.
So, why not use this chance wisely? What you can do is that by the end of the day, you can give it to your customers as a freebie with their purchase.
6. Daily Dessert
Is there any bakery item that has a low demand? It is very easy to get it sold and to make more people familiar with it.
All you can do is sell it at 10% off. This will not only bring more customers for this particular item but will also make the existing buyers happy.
7. Brew and Bake Duo
Are you selling coffee? Why not make it a combo instead? This will make your bakeshop a go-to place for not only coffee lovers but also for bread and treats lovers.
Just make an offer to sell a free cupcake with a cup of coffee.
Which of the Promotion Methods is Most Applicable to Bakeries?
Honestly, all of these promotion methods work wonders for bakeshops. Now it is up to you which one you choose.
Being the owner of a bakery, it is essential to use all the marketing strategies effectively and to keep an eye on all the happenings.
Assess the demand, buying habits, and the class carefully so you can make the right decision.
Moreover, what else you should equally focus on is:
The niche
Effective online promotion
Setting a unique selling point (USP)
Having a supportive customer care service
Being creative
Putting efforts into making your items tasty
Final Words
Voila! You are now familiar with bakery promotion ideas: Top 7 ways to promote bakery business. Now, by utilizing these ideas, you can draw a greater crowd to your bakeshop.
As the world has advanced, it is necessary to have your online platform established so your deals and offers can reach a maximum amount of people.
So, keep baking with passion, market with purpose, and reach the heights of success.
Redfork has years of experience marketing and branding small businesses like Yours to reach new heights. Contact Us today to unlock your business's true potential.